Actress Minka Kelly and fashion designer Diane von Furstenberg have teamed up with Diet Coke and the National Heart, Lung and Blood Institute for the organization’s The Heart Truth campaign. The campaign aims to increase awareness of heart health education programs for women.
An event on February 8, the Red Dress Collection Fashion Show, will, along with Kelly in a Diane von Furstenberg dress, feature five Diet Coke fans who were selected from those posting pictures of themselves in red dresses on Twitter, Tumlr and Instagram using the hashtag #ShowYourHeart. One grand prize winner, chosen by Kelly, will get a shopping spree with a style expert.
“I loved the creativity the winners showed in their photos, and now I can’t wait to show off Ms. von Furstenberg’s creation and raise awareness at the Red Dress Collection Fashion Show,” said Minka Kelly. “Heart health is important for women of every age, and it’s up to each of us to help spread the word to the women we love.”
In addition to the dress Minka Kelly will be wearing in the Fashion Show, Diane von Furstenberg created a limited-edition collection of Diet Coke aluminum bottles featuring her prints. The bottles will be sold in select Diane von Furstenberg stores in New York and on DVF.com during the month of February. Proceeds from the bottle sales will benefit the Foundation for the National Institutes of Health (FNIH), in support of The Heart TruthÂ® and women’s heart health research and educational programs. [xx]